DEVOUR

Turn NSFW Content into Food Porn

Chrome Web Extension

Javascript

HTML5

Deployment Strategy

The Project

When Gary Vaynerchuk and the crew at Vaynermedia asked us to develop a Chrome Web Extension for their client that turned real-porn to food-porn, we thought we had died and gone to developer heaven. As it turned out, DEVOUR, a Kraft/Heinz company, was looking to build a marketing campaign around their crave-worthy meals and wanted to do something a little spicy. Using DEVOUR’s ridiculously beautiful food-porn imagery we build a Chrome Web Extension that automatically replaces NSFW content (or any images that happen to be on the page) with, you guessed it, food-porn. The DEVOUR campaign received tremendous press and even launched a highly watched ad during the Super Bowl. If you haven’t installed it, this is worth it.