DEVOUR
Turn NSFW Content into Food Porn
Chrome Web Extension
Javascript
HTML5
Deployment Strategy
The Project
DEVOUR, a Kraft/Heinz company, was looking to build a marketing campaign around their crave-worthy meals and wanted to do something a little spicy. Using DEVOUR’s ridiculously beautiful food-porn imagery we built a Chrome Web Extension that automatically replaces NSFW content (or any images that happen to be on the page) with, you guessed it, food-porn. The DEVOUR campaign received tremendous press and even launched a highly watched ad during the Super Bowl. If you haven’t installed it, this is worth it.
Client Testimonials
“I surely will spread the gospel of what a wonderful experience this has been!”
Giang Luc
Project Manager at Vaynermedia